Have you ever heard of the SWOT analysis? It comes from the Administration and Management of a business. This technique is credited to Albert Humphrey, who led this research project at Stanford University in the 60s, using data from many top companies. His goals failed at the time, but the SWOT analysis had yet a lot to give. I have been reading a lot of management strategy and company and personal administration books, and I came across Eduardo Ferraz (2018), who has more than thirty years of experience with...

It’s the beginning of a new term. You’re chosen to teach an upper-intermediate/advanced group. You’re excited to meet your new students, you plan a welcome activity so as to start off with the right foot. You enter the room, start the class and ask your new students to introduce themselves. And suddenly one particular student starts speaking. Their pronunciation is nearly flawless, they use a wide range of vocabulary and demonstrate control of simple and complex grammatical forms. And one inevitable thought crosses your mind: “This student speaks...

Year: 1999. Group: Basic 1. Place: Uberaba, MG – Brasil. Seventeen-year-old Ana Carolina stepped into a classroom for the first time. Young, restless, feeling entitled by her recently acquired C2 diploma and, most importantly: raw. Fluent, for sure. After one year of isolation from all Portuguese speakers in a cultural exchange program before cell phones or the Internet were even available, the mountaneer dialect flowed as if it were her own. Scared, she left the students in class in order to catch a breath and drink some water,...

If you work in a language Institution or in a (high) school as a teacher, a coordinator or if you are a school principal or owner, you are aware that cultural events are a substantial part of the breakdown.  Any school events or activities that entail cultural and social fronts are providing the students an opportunity to grow, learn, socialise, perfect existing skills, develop new skills and enhance formative development. It all sounds great, but what about the everyday processes?  Who is/are the ones involved in events like these? There...

Monday, 6 p.m., the sun peeking through the blinds in the brick and mortar language school building in Brazil. The teacher enters the room carrying a bag of props, flashcards, and her tape recorder. The recorder being to her as precious as a map to a Geography teacher: “Hi, John Peter! How are you today?” asked the teacher in a high-pitched voice. “I’m fine, thanks. And you?” replied the monotoned student. The automatic, “I’m fine, too,” followed. “So… Let’s begin! Open your books to page 50,” she continued while rewinding and...

“If you want to master something, teach it. A great way to learn is to teach.” Richard Feynman - theoretical physicist This was Edutopia’s 24th of June Facebook post which was shared as a “tip” on my Instagram stories on the same day! I wrote: This is my motto, and it is, it has been like that since I can remember. When I first started teaching, back in 2004, I remember I had a major problem with inversions. Yes, me, the now called ‘inversion lover’. When I started teaching advanced...

This post is going to be very personal. I believe that it will depict exactly what I have been feeling for the past few months - the lack of companionship and the empty competition there is in our field. Competition in a field or at a workplace might be profitable in the sense that it can motivate employees, make them put in some extra effort or go for the extra mile, achieve either personal or professional results faster and sometimes more enjoyably. It is an inescapable part of most...

We hear about CPD, the acronym for Continuous Professional Development, all the time. Although CPD is not only about taking courses, they are certainly a prototypical concept and the number of courses aimed at teachers has been increasing steadily, or at least this is the impression I have. When it comes to courses, one of the most common questions we hear is “Is this or that course worth it?” or “Should I do this course or not?” The answers, however, are definitely not as simple as the questions....

“Dear teacher, I’d like to say I have never forgotten your lessons and I’m grateful you have inspired me to follow this path.” This is part of a message I received last month. It is from a student I had over 20 years ago and who is now a successful teacher of English. I still remember her in my lessons, her brilliant compositions and perfect handwriting. She was a quiet student who I have never forgotten and reading her message made my eyes well up. Many of us have received these...

It has been quite a while since I last wrote here, but it doesn`t mean that I haven`t been doing any thinking about current issues involving teachers, especially what is going on in the private ESL market. Therefore, in this month’s post, I briefly discuss how private organizations may impact our beliefs about what we do and how these ideas may be deconstructed. As I write these lines, many schools and English language institutes in Brazil are being taken over and are being ‘reformatted’ by other companies, a.k.a. holdings,...