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[caption id="attachment_5702" align="alignnone" width="640"] team in serie red leader magnifying glass[/caption] A niche is part of the market, which, more often than not, is not targeted by the mainstream educational sector. The “one size fits all” teaching market overlooks these potential students and that may be excellent news for you. These available target niches are made up of doctors, youngsters wishing to au pair in the US, university students from engineering avid for high scores on IELTS, pilots looking for international aviation certifications, elders aspiring for new skills, etc. Focusing...

I have decided to write about these “types” of English as a lot is being discussed in terms of approaches in teaching due to lots of schools claiming to be “bilingual”. Well, in fact, let’s discuss those two things - what facet of English we deal with in our regular teaching reality and what bilingualism entails. Let’s start with the fact that we live in Brazil and in this country the official language is Portuguese and it is really difficult to function in this country in any other...

"A man's mind stretched to a new idea never returns to its original dimensions." This quote, attributed to Oliver Wendell Holmes, illustrates what happens with the learning mind: it will not be the same it had been before the new opportunities to grow. The new ideas may also refer to developing knowledge and/ or skills that are not necessarily directly connected to our area of expertise. As teachers, we aim at helping our learners to broaden their horizons, embrace diversity, experience the world. What better way to change the world than to start by experimenting with our own learning? Teaching a foreign language gives...

Assim como não podemos mais negar que a tecnologia é uma realidade em constante desenvolvimento e que através dela conseguimos ter resultados mais expressivos e concretos, assim também são as mídias sociais com todo o seu potencial de veicular informações e anúncios a partir de investimentos de baixo custo.   Há quase três anos eu venho usando e falando sobre o marketing de conteúdo e como ele pode ser útil em alcançar novos alunos para suas aulas particulares, hoje venho aqui apresentar algumas tendências de marketing de conteúdo para o...

When you think of Finland, what comes to mind? Naked saunas? Ice fishing? Smoked fish? Nokia? What might also spring to mind is a highly successful education system. Successful in terms of academic attainment, the number of students leaving school and entering higher education, and levels of satisfaction amongst pupils, parents and teachers. What makes Finland so special? A number of factors have been identified. Amongst which are: • Teaching is a highly respected, well-paid profession • There are no school inspections or teacher evaluations • The school system is highly...

One of the greatest barriers I have come to face, language wise, was the very often asked question: “Am I going to use this in my ‘real-life’?” or “How useful is this?” I have realised that students have been getting to advanced levels without using more sophisticated vocabulary/grammar structures. In order to change that view, I decided to try and show students how common they are and how they are used.  I have planned a lesson on ‘Inversions’ that can be seen on:  https://beatrizsolinoelt.wordpress.com/2017/05/19/inversions-recycling-language-60/ and I would like to share...

Ser autônomo ou ter uma escola de idiomas é extremamente desafiador, especialmente no processo de venda dos serviços educacionais. Há quem pense que vendas é uma arte, mas também é um processo racional com técnicas específicas que visam aumentar as chances de sucesso. A imagem abaixo representa um fluxograma de vendas em ELT e iremos abordar em detalhes a estratégia empregada. O primeiro passo seria sair da massificação do ensino padronizado e realmente focar na necessidade do cliente em um ensino personalizado. Mas para isso é preciso saber quais...

It’s May. May I, then, talk about the elephant in the room? “Which one?” I hear you ask. Right you are, because for a profession that deals with communication and education, we seem to sweep quite a few things under the rug. This topic in particular is such a big lump on that rug that we could almost go rock climbing on it: teacher working conditions. Even if you narrow the topic down to teacher working conditions in language schools, the list of problems seems endless. All around Brazil you see...

Vou confessar uma coisa: odeio ir ao dentista. Nada contra a pessoa do dentista, o profissionalismo ou o consultório. É meio que irracional, como um medo inexplicável, mas eu realmente detesto ir ao dentista. Por isso, evito ao máximo fazê-lo – erro clássico e crítico. Rápida historinha real: usei aparelho fixo por vários anos por volta dos meus 20 de idade e após retirá-lo, fiquei apenas com uma contençãozinha atrás dos dentes frontais inferiores. Por ocasião dessa contenção, eu deveria ir ao dentista 2 vezes ao ano para uma limpeza, coisa que não...

We all know how overwhelming a lesson (especially the first one) can be. We have all stepped into the students’ shoes, so why don’t we make their, and consequently our lives easier? In order to do so, I always follow some specific steps when planning a lesson, and I will share them with you. To start with, I need to know what the lesson’s objective(s) will be. Here, I use the cliché sentence: “By the end of this lesson students will be better able to …”. At this point, I...