According to ABF (Brazilian Franchising Association) there are currently 35 franchisors specialized in offering English teaching services. Some franchises have a staggering number of one thousand schools each. There are also countless independent teaching institutes in the market, employing a massive amount of education professionals. Yet, for all that, Brazil is still lagging behind the race for proficiency. One of the reasons is that basic management processes are overlooked. This article aims to shed light on how schools can maximize chances of success through rational planning and management. Management...

In my previous article (Strategy design and execution in education management – Part 1) we delved into strategic planning and how a single strategy is converted into multiple projects, also called portfolio of projects. In this text, we will focus on project execution, some of the main limitations and some solutions. The Fortune magazine claimed, in 1999, that 70% of strategic failures are due to poor execution and in 2003, suggested that less than 10% of strategies are well executed according to the plan. Evidence endorsing this idea abound...

When designing a strategy, a paramount and inherent aspect for a successful endeavour is that each action is in line with the expected performance and result indicators. There must be a clear goal, a road map that will reveal the path to be trailed, what one should expect and the final destination. As Seneca suggests: "If one does not know to which port one is sailing, no wind is favorable"  A strategy will always demand a series of actions to be successful. Depending on the magnitude of the task, we...