Estratégias de vendas e negociação em ELT

Ser autônomo ou ter uma escola de idiomas é extremamente desafiador, especialmente no processo de venda dos serviços educacionais. Há quem pense que vendas é uma arte, mas também é um processo racional com técnicas específicas que visam aumentar as chances de sucesso. A imagem abaixo representa um fluxograma de vendas em ELT e iremos […]

May I

It’s May. May I, then, talk about the elephant in the room? “Which one?” I hear you ask. Right you are, because for a profession that deals with communication and education, we seem to sweep quite a few things under the rug. This topic in particular is such a big lump on that rug that […]

Marketing não faz milagre!

Vou confessar uma coisa: odeio ir ao dentista. Nada contra a pessoa do dentista, o profissionalismo ou o consultório. É meio que irracional, como um medo inexplicável, mas eu realmente detesto ir ao dentista. Por isso, evito ao máximo fazê-lo – erro clássico e crítico. Rápida historinha real: usei aparelho fixo por vários anos por […]

Mindset and teacher development

We have been discussing the importance of mindset and beliefs in education. The impact of the teachers’ confidence that their learners can achieve higher, as well as their thoughts about their own teaching to influence learning outcomes. Focusing on teacher development, here are some tips of what teachers can do and how leaders – trainers or managers […]

I Am Prepared To Say I Am Lucky That Way!

In this day and age getting a job, let alone a position which suits you best, has become a scarce commodity. More and more professionals are seeking jobs that meet their needs. However, not many are actually prepared to meet the market needs. This is a harsh reality and it has obviously hit our ELT […]

Work Smarter, not Harder!

Desde até quando consigo me lembrar ouvi pessoas repetindo que para ganhar dinheiro é preciso trabalhar muito. Não só trabalhar muito, mas dar duro também. Todos os domingos vejo amigos se lamentando de que o fim de semana já está acabando DE NOVO(!) e que já terão que ir ao trabalho na segunda-feira mais uma […]

The future is now

First we had industrialization. Then this was followed by electrification, which in turn preceded the age of digitalization. And now, apparently, we are accelerating at what seems like breakneck speed towards what the International Bar Association calls the ‘Industrial Revolution 4.0’. This fourth industrial revolution is being, and will be, marked by dramatic changes in […]

How NOT to get a Pass A at CELTA

In my experience as a CELTA tutor, many candidates arrive on the first day having read and researched about what to do in the course (if you don’t know what the CELTA is, by the way, you can find more about it by watching this webinar or by checking out Cambridge’s official website). There are plenty of […]