Every student has a history with language learning. A mistake I've seen teachers (and institutions) make  is "ignore" that history while conducting needs analysis interviews. Not deliberately, of course. When a school or teacher interviews a prospective student (PS) to solely assess their language level and talk about administrative aspects, I'm sure they don't mean to bypass their entire language learning experience. I understand the need to work smarter and more efficiently, but we must remember that your needs analysis is your postcard. A first interview may actually be the...

How to win the customers It is widely known that “advertising is the core of a business”, and it could not be truer. Gladly, nowadays, the means one may use to advertise their own work are innumerable. To begin with, we have the good old word of mouth. Should you do a great job, people will talk about you and students or clients, in which case, will end up recommending your work. This type of advertising always works like a charm. I have known this to be the...