How to win the customers It is widely known that “advertising is the core of a business”, and it could not be truer. Gladly, nowadays, the means one may use to advertise their own work are innumerable. To begin with, we have the good old word of mouth. Should you do a great job, people will talk about you and students or clients, in which case, will end up recommending your work. This type of advertising always works like a charm. I have known this to be the...

Continuing this series of exercises based on less is more, this month we turn to adverts as a resource for intercultural awareness or should I say one advert in particular. During the Superbowl in February this year, Coca Cola aired a commercial called “It’s Beautiful” which showed people doing typical American leisure activities – surfing, eating fast food, rollerblading with backdrops such as the Grand Canyon. In the meantime, the song “America the Beautiful” plays in the background. You can see it for yourself here: https://www.youtube.com/watch?v=443Vy3I0gJs At first sight, you might...