A couple of years ago, I started a contract with a student, M, who was looking for English lessons for professional purposes. On her needs analysis interview, she told me that reaching out for help was quite a struggle as her former teacher had unceremoniously stopped replying to her messages halfway through a course that aimed to prepare her for an institutional language test - one of the most important steps she’d been taking in her career so far. To her words, they hadn’t had any kind of...

Trabalhar como autônomo envolve riscos. Isso não significa que temos que aceita-los sem fazer nada a respeito. Em minha experiência como professor particular (por cerca de 18 anos), teacher trainer e empreendedor, pude aprender várias formas de mitigar esses riscos. Segue abaixo: 1- Tenha um contrato! Ter um contrato cria um efeito psicológico interessante. Embora nossos clientes podem simplesmente ignorar as cláusulas, na prática as pessoas precisam de um norte que oficialize as regras e como o contrato tem um formato jurídico, aumentamos drasticamente as chances de evitar certas dores...

[caption id="attachment_5702" align="alignnone" width="640"] team in serie red leader magnifying glass[/caption] A niche is part of the market, which, more often than not, is not targeted by the mainstream educational sector. The “one size fits all” teaching market overlooks these potential students and that may be excellent news for you. These available target niches are made up of doctors, youngsters wishing to au pair in the US, university students from engineering avid for high scores on IELTS, pilots looking for international aviation certifications, elders aspiring for new skills, etc. Focusing...