05 set 2018 Investigating the impact of technology to improve learning experiences

 Joseph Pine II and James Gilmore’s article Welcome to the Experience of Economy has on its opening page the following statement: “As goods and services become commoditized, the customer experiences that companies create will matter most.” (Pine and Gilmore, 199:97) and much in  the same way, it is a positive experience  that learners also seek in our classrooms. This ‘economy experience’ concept (Pine and Gilmore, 1998) is not limited to a specific area but it ranges from going to an amusement park at the weekend and having fun, to classes...