Today’s competitive English Teaching market has demanded a new responsibility from teachers:  supporting their institution’s marketing strategies.   Although teacher education programs for EFL practitioners do not include marketing or promotion strategies, many language teachers are held accountable for students who choose to drop out, for those who choose to continue studying, and for supporting the reach out to prospective students. However, to what extent are teachers really responsible for enrollment numbers? First of all, students’ choice of enrolling in a program (and staying until graduation) is a consequence of...

The globalized world in the twenty-first-century has brought the English language to the status of lingua franca as countries worldwide use it as the main means of communication for social, economic, and educational purposes. For that reason, the learning of English as a foreign language (EFL) has become a growing issue and a variety of models have been developed to meet the needs of EFL teachers. Because language instruction is consequently delivered in all sorts of socio-cultural settings, EFL professionals are challenged to take an active role in...

The growing need for global communication brings the field of TEFL to a much higher level of professionalism. However, several other individuals are actively involved in the EFL teaching field, but they cannot be considered actual professionals. Ur (2002) defines a professional as a worker whose expertise involves not only skill and knowledge but also exercise of highly sophisticated judgment and whose accreditation necessitates extensive study, often university-based, as well as practical experience. According to this definition, one must perform a threefold task in order to be considered a...