How to win the customers It is widely known that “advertising is the core of a business”, and it could not be truer. Gladly, nowadays, the means one may use to advertise their own work are innumerable. To begin with, we have the good old word of mouth. Should you do a great job, people will talk about you and students or clients, in which case, will end up recommending your work. This type of advertising always works like a charm. I have known this to be the...

I was looking for an inspiring article about motivation when I came across Bruce Dixon’s entitled ‘The Value of a Cold Shower’. It starts by questioning the kind of expectations we have when we attend the opening keynote at a conference. Dixon asks us: ‘Do you want to be entertained, informed, inspired or provoked, or maybe all of the above? Are you looking for your current thinking to be affirmed, challenged, or dismissed?’ He then goes further using the metaphors of ‘warm baths’ and ‘cold shower’ to explain...

How did you get into English Language teaching, and why do you still do it? I come from a family of musicians and English first caught my interest when I came across Pink Floyd and The Ramones with their lyrics and fast singing. My English teacher at Secondary School (Neusa Lombardi) spotted this ‘talent for English’ and rewarded me with a scholarship to her school. Once there, I developed a liking for teaching, which lead me to read Languages at University. As a teacher, I felt the need to develop...

I have been asking myself to what extent the traditional way of teaching listening actually contributes to learners becoming better listeners… John Field changed my relationship with listening, and since I first read his book ‘Listening in the Language Classroom’, I have been looking for answers whenever I teach a lesson that includes Skills Development Listening. I guess when we start teaching, most of us are really happy to be able to deliver a listening lesson with PRE-WHILE-POST stages that seem to be relevant, effective and coherent to learners....

If you follow discussion threads on social media, you have probably noticed that from time to time teachers - either new to the profession or people who, like me, have been on the road for many years - have concerns about our professional life. It is not uncommon to read questions related to the real importance of having a certificate, of doing this or that course or sometimes questioning if being an EFL teacher is really (or maybe still) worth it. This kind of comment led me to...

Discussing creativity in English language teaching and learning has definitely contributed to many of the changes we have already observed in our field - both in the classroom and in teacher education. However, some teaching contexts are definitely dependent on more controlled approaches - sometimes because of teachers' beliefs, sometimes because of school programmes, parents' influence. In Brazil, we were lucky to have Freire debating the ideal conditions for education that promotes change in the world, rather than generates copies of our old selves. Yet, two decades after his...

Creativity is one of the trendy words nowadays when we talk about education and work. It is usually related to innovation and it is considered one of the most important skills a person should have in the workplace in order to solve problems and come up with new ideas. “Think out of the box”, “Step out of your bubble”, “Take risks” are some of the advice business articles on creativity offer. It is so valued that it is frequently mentioned as an essential 21st century skill students should...

[caption id="attachment_5702" align="alignnone" width="640"] team in serie red leader magnifying glass[/caption] A niche is part of the market, which, more often than not, is not targeted by the mainstream educational sector. The “one size fits all” teaching market overlooks these potential students and that may be excellent news for you. These available target niches are made up of doctors, youngsters wishing to au pair in the US, university students from engineering avid for high scores on IELTS, pilots looking for international aviation certifications, elders aspiring for new skills, etc. Focusing...

A couple of months ago a friend of mine reported on his page on Facebook a situation that had happened to his son at school. It was a Portuguese lesson and the focus was defining and non-defining relative clauses. To cut a long story short, my friend’s son defended that that the sentence My father who treats clients well is bankrupt was as correct as My father, who treats clients well, is bankrupt as, in the boy’s words, it was perfectly possible to have two fathers. After all,...