Assim como não podemos mais negar que a tecnologia é uma realidade em constante desenvolvimento e que através dela conseguimos ter resultados mais expressivos e concretos, assim também são as mídias sociais com todo o seu potencial de veicular informações e anúncios a partir de investimentos de baixo custo.   Há quase três anos eu venho usando e falando sobre o marketing de conteúdo e como ele pode ser útil em alcançar novos alunos para suas aulas particulares, hoje venho aqui apresentar algumas tendências de marketing de conteúdo para o...

First we had industrialization. Then this was followed by electrification, which in turn preceded the age of digitalization. And now, apparently, we are accelerating at what seems like breakneck speed towards what the International Bar Association calls the 'Industrial Revolution 4.0'. This fourth industrial revolution is being, and will be, marked by dramatic changes in the way people live, socialize and work. The driving forces behind this massive shift are the rapid developments in robotics and 'deep thinking' software. As a result of these developments, a January 2017 report from the...

Our humanity is expressed through our stories. More than ever before educators are in the look for different ways to engage their students by telling their own pieces of stories each class they meet their students, but they are also aiming to help their learners to tell their own stories. By doing that, a transformative type of teaching tend to come on the scene.  A deeper connection among everyone in the classroom starts to emerge with learning in the intersection of emotions, people, content and context. Magic happens then. Just this week, I came...

I was asked recently what I did for a living. I replied that I was a freelance teacher and teacher trainer, working for an assortment of organizations, companies and individuals.  However, what I am part of is the 'gig economy'. A 'gigger', if you like. But what is it, and how will it affect English language teaching in the future? Gig work originally referred to jazz club musicians in the 1920s, who would ply their trade working in different clubs, more often than not without any form of social...

What happens to “learning” if we add the word “mobile” to it? The increasing and rapidly developing use of mobile technology by English language learners is an unquestionable aspect of today’s classroom. However, the attitude EFL teachers develop towards the use of mobile devices as an aid for language teaching varies greatly. The unique benefits of mobile learning for EFL teachers include the ability to brigde formal and informal learning, which for language learners may be realized through supplementary out-of-classroom practice, translation support when communicating with target language speakers...

[caption id="attachment_5024" align="alignleft" width="640"] https://www.flickr.com/photos/jurgenappelo/5201275209[/caption] It´s been a while that educational communities talk about digital literacies. This has been a topic of my interest for a decade now. Still, what we see is a group of educators who follow exactly the curve of innovation in which we have the early adopters way ahead, investing in the development of their digital skills, but most who are still lagging behind. Reasons are many. Some feel overwhelmed, others don´t have any idea what is out there, most lack time to even plan...

This week I came across the photo below on different friends’ timelines:   Under the photo you read: ‘The perfect place for a cell phone while classes take place!’ Reactions to the photo varied. Some of these friends thought this was a good idea. Some, on the other hand, criticised it. Two of these comments caught my eye. In one, you read ‘What a sad scene’ and in another, responding to this comment, you had ‘They haven’t understood it yet.’ I was intrigued by the word ‘they’. I believe the person who...

Last weekend I was lucky enough to be able to attend the MAWSIG conference in London. This is a gathering of talented materials writers, editors and publishers. The theme of the conference was “New ways of working for new ways of learning” so the focus was heavily on digital and writing for digital. As I said, there were lots of clever people there full of great ideas but having worked in digital for a few years with the responsibility for producing digital content, apps, platforms and so on, I...

What burning questions have you got about EFL?  You know the ones that are burning away in the back of your mind but you felt too foolish to ask, or those ones that you have asked but never got a decent answer, or even the ones you just never found the time to ask. Well, now there is a way to quickly and easily get them answered. A new project called EFL Talks has been asking teachers from all around the world for questions they would like answered and have...

You say tom/ɑː/to and I say tom/eɪ/to (or your content says SCORM 1.2 and my platform says SCORM 2004v2), let's call the whole thing off.   If the bit in brackets of the title of this post means anything to you, then I feel for you as you must be stuck in the same compatibility nightmare as I have been. As no one should know, SCORM stands for Sharable Content Object Reference Model, and it is supposed to be a compatibility standard that allows digital content to communicate with online platforms...