Joseph Pine II and James Gilmore’s article Welcome to the Experience of Economy has on its opening page the following statement: “As goods and services become commoditized, the customer experiences that companies create will matter most.” (Pine and Gilmore, 199:97) and much in  the same way, it is a positive experience  that learners also seek in our classrooms. This ‘economy experience’ concept (Pine and Gilmore, 1998) is not limited to a specific area but it ranges from going to an amusement park at the weekend and having fun, to classes...

At the beginning of a new semester, learners are usually excited to get started, enthusiastic about learning and with high hopes of finally achieving that much sought-after fluency. As the course unfolds, so does life: learners have to juggle work, school and their own personal lives, coping with everything at the same time. And as that happens, one of the most common comments I hear from my learners is that they wish they had (more) time to study English, do homework, listen to podcasts, watch the news, you...

I will begin this post with a confession: although I have been involved in EFL and digital education projects for quite some time, I am not a heavy user of technology; I don’t really own a myriad of smart devices and, most of the time, I tend to prefer taking notes on a good, old notepad. While not resistant to change, I believe I am fairly skeptical that one device or app, or digital service, will single-handedly change my classroom practice. This skepticism might come from my observation of...

It's been some years already that we've been talking about m-learning and its promises, but with not much consistent use of mobile devices as a learning tool with extremely high computational capabilities, sometimes even bigger than our own desktops (certainly this is my case!). There are simply countless ways to deepen the experiences and learning opportunities in class by using the power of touch, the power of hands. It's not from banning cellphones, for example, because of our own fears and feeling of powerlessness due to our vulnerable...

In my last post I wrote about the recognition of an increasingly technological society that must be accompanied by the awareness of the need to include the skills and competences to deal with the new technologies in school curricula. In this second part, I will focus on the competences of the teacher for the 21st century, having technology not only as a support, but also as taking a very important role on teaching and learning. Technology and Information have become part of our daily lives in the last years and very...

There´s nothing new on the use of Youtube for learning, but how often do you use its features beyond watching the videos? I´d like to suggest three ways to enhance the use of Youtube videos in the classroom. First, encourage your group to create a collaborative playlist about the topic they are studying. By doing that, the students are watching, analyzing and making decisions about the best option to add to the grupo playlist. How do you do it? Start a Playlist on Youtube by choosing a video and clickin on...

Assim como não podemos mais negar que a tecnologia é uma realidade em constante desenvolvimento e que através dela conseguimos ter resultados mais expressivos e concretos, assim também são as mídias sociais com todo o seu potencial de veicular informações e anúncios a partir de investimentos de baixo custo.   Há quase três anos eu venho usando e falando sobre o marketing de conteúdo e como ele pode ser útil em alcançar novos alunos para suas aulas particulares, hoje venho aqui apresentar algumas tendências de marketing de conteúdo para o...

First we had industrialization. Then this was followed by electrification, which in turn preceded the age of digitalization. And now, apparently, we are accelerating at what seems like breakneck speed towards what the International Bar Association calls the 'Industrial Revolution 4.0'. This fourth industrial revolution is being, and will be, marked by dramatic changes in the way people live, socialize and work. The driving forces behind this massive shift are the rapid developments in robotics and 'deep thinking' software. As a result of these developments, a January 2017 report from the...

Our humanity is expressed through our stories. More than ever before educators are in the look for different ways to engage their students by telling their own pieces of stories each class they meet their students, but they are also aiming to help their learners to tell their own stories. By doing that, a transformative type of teaching tend to come on the scene.  A deeper connection among everyone in the classroom starts to emerge with learning in the intersection of emotions, people, content and context. Magic happens then. Just this week, I came...

I was asked recently what I did for a living. I replied that I was a freelance teacher and teacher trainer, working for an assortment of organizations, companies and individuals.  However, what I am part of is the 'gig economy'. A 'gigger', if you like. But what is it, and how will it affect English language teaching in the future? Gig work originally referred to jazz club musicians in the 1920s, who would ply their trade working in different clubs, more often than not without any form of social...