Estratégias de vendas e negociação em ELT

Ser autônomo ou ter uma escola de idiomas é extremamente desafiador, especialmente no processo de venda dos serviços educacionais. Há quem pense que vendas é uma arte, mas também é um processo racional com técnicas específicas que visam aumentar as chances de sucesso. A imagem abaixo representa um fluxograma de vendas em ELT e iremos […]

Marketing não faz milagre!

Vou confessar uma coisa: odeio ir ao dentista. Nada contra a pessoa do dentista, o profissionalismo ou o consultório. É meio que irracional, como um medo inexplicável, mas eu realmente detesto ir ao dentista. Por isso, evito ao máximo fazê-lo – erro clássico e crítico. Rápida historinha real: usei aparelho fixo por vários anos por […]

Mindset and teacher development

We have been discussing the importance of mindset and beliefs in education. The impact of the teachers’ confidence that their learners can achieve higher, as well as their thoughts about their own teaching to influence learning outcomes. Focusing on teacher development, here are some tips of what teachers can do and how leaders – trainers or managers […]

Teachers needed. Living experience abroad required.

In Brazil the beginning of the year is hiring season for teachers. Unfortunately it’s unusual for ELT job ads in this country to list required and preferred KSAs (knowledge, skills, and abilities or attitudes). When they do, something that usually shows up is “living experience abroad” (“vivência no exterior”). To be me, in all honesty, […]

Basic Principles for Applied ELT Management in Brazil

According to ABF (Brazilian Franchising Association) there are currently 35 franchisors specialized in offering English teaching services. Some franchises have a staggering number of one thousand schools each. There are also countless independent teaching institutes in the market, employing a massive amount of education professionals. Yet, for all that, Brazil is still lagging behind the […]

Strategy design and execution in education management – part 2

In my previous article (Strategy design and execution in education management – Part 1) we delved into strategic planning and how a single strategy is converted into multiple projects, also called portfolio of projects. In this text, we will focus on project execution, some of the main limitations and some solutions. The Fortune magazine claimed, […]