Lesson observation dilemmas: part 1

This two-part post is a summary of some of the dilemmas I have faced as an observer since 1994, when I sat in on another teacher’s lesson for the first time. My intention is to raise a few (hopefully) relevant questions without necessarily proposing any easy – or complex – answers or solutions. I will […]

The AAA of feedback: towards constructive change

One of my favourite areas to research and study is feedback and the impact that the contribution of others have in teacher development. In this text I will focus on three different features feedback may take depending on tone, intention or professional relationship of those involved: affection, assertiveness and aggression. In general terms, Bill Gates helped us spread […]

7 reasons to “niche” your private teaching

A niche is part of the market, which, more often than not, is not targeted by the mainstream educational sector. The “one size fits all” teaching market overlooks these potential students and that may be excellent news for you. These available target niches are made up of doctors, youngsters wishing to au pair in the […]

Estratégias de vendas e negociação em ELT

Ser autônomo ou ter uma escola de idiomas é extremamente desafiador, especialmente no processo de venda dos serviços educacionais. Há quem pense que vendas é uma arte, mas também é um processo racional com técnicas específicas que visam aumentar as chances de sucesso. A imagem abaixo representa um fluxograma de vendas em ELT e iremos […]

Marketing não faz milagre!

Vou confessar uma coisa: odeio ir ao dentista. Nada contra a pessoa do dentista, o profissionalismo ou o consultório. É meio que irracional, como um medo inexplicável, mas eu realmente detesto ir ao dentista. Por isso, evito ao máximo fazê-lo – erro clássico e crítico. Rápida historinha real: usei aparelho fixo por vários anos por […]

Mindset and teacher development

We have been discussing the importance of mindset and beliefs in education. The impact of the teachers’ confidence that their learners can achieve higher, as well as their thoughts about their own teaching to influence learning outcomes. Focusing on teacher development, here are some tips of what teachers can do and how leaders – trainers or managers […]

Gerenciando projetos para melhor gerenciar a sua escola.

    Imagine a seguinte cena: Uma escola ou instituição de ensino onde a vasta maioria das ideias geniais viram realidade, ou seja, saem do papel, e geram resultados tangíveis, tanto em termos de ganho de qualidade pedagógica quanto no ganho financeiro da instituição. Algo desejável? Por que então a realidade é tão diferente? É […]

Teachers needed. Living experience abroad required.

In Brazil the beginning of the year is hiring season for teachers. Unfortunately it’s unusual for ELT job ads in this country to list required and preferred KSAs (knowledge, skills, and abilities or attitudes). When they do, something that usually shows up is “living experience abroad” (“vivência no exterior”). To be me, in all honesty, […]

Basic Principles for Applied ELT Management in Brazil

According to ABF (Brazilian Franchising Association) there are currently 35 franchisors specialized in offering English teaching services. Some franchises have a staggering number of one thousand schools each. There are also countless independent teaching institutes in the market, employing a massive amount of education professionals. Yet, for all that, Brazil is still lagging behind the […]